We are the first period company to calculate the end of life impact of our product. Other sanitary product life cycle assessments (LCAs) only calculate <1% their impact through end-of-life. Whilst this drives change in the beginning of life for sourcing of materials, the world is battling with the end-of-life crisis. The impact of microplastics is just being understood - from marine toxicity to hormone impacts on humans. PLANERA is working with key industry leaders to understand and quantify the impacts of the end of life of period products, in order to accelerate sorely-needed industry reform.

PLANERA was founded on the insight that disposable products have not been designed for disposal. Conventional plastic and most organic pads contain up to 90% plastic. Plastic is light, durable, easy to manufacture - but takes over 500 years to decompose.

In the UK, we produce over 200,000 tonnes of sanitary waste every year – 30% is flushed, 56% go to landfill, and 14% is incinerated. So why are companies making biodegradable pads if there is no easy way for them to degrade away?

PLANERA exists to redesign everyday essentials, removing permanent waste from every home. Through responsible design, we pioneer technologies that outperform conventional plastics.

Our first product is the world’s only certified flushable and 100% biodegradable sanitary pad. We have created the only period product that reduces your carbon footprint with a flush. The world’s first circular period product. One year of flushing PLANERA’s pads will remove 2.8kg of CO2e per person.

The PLANERA pad uses the hydraulic action of the toilet flush to break down within minutes into 3mm plant fibres as it travels to local water centres. Along with toilet paper, the fibres degrade and are processed into biogas and biowaste which are used for energy and fertiliser.

As the first non-wipe product that has been certified as flushable, PLANERA is working with infrastructure regulatory bodies and certification bodies to ensure that policies support sustainable solutions for the industry.