Introducing #GenerationZeroWaste

We’re here to ensure that people are at the heart of everything we create. To listen to your needs, understand your frustrations and to make products that are created with you, not just for you.

To the radical change-makers...

We're here with you

We feel your frustration when the greatest polluters on the planet are not held accountable. We understand your confusion with greenwashed labels.

Your anger is justified.

We're here to drive change. We're here to challenge "Big Period" companies that continue to lie to us and harm our planet.

We're here to free our planet from permanent waste.

And we're nothing without you

We’re here to ensure that people are at the heart of everything we create.

To listen to your needs, understand your frustrations and to make products that are created with you, not just for you.

Our first flushable pad was co-created with 1,500 members of our community. Join us to shape the future of femcare.

It's time for revolution.

The last innovation in pads was in the 1980s when wings were first introduced. We know so much more is possible - and we're only just getting started.

Manufacturers are knowingly creating permanent plastic waste - forcing the problem on to us as consumers. There are no repercussions for them, whilst our planet chokes on plastic.

There is currently no legal requirement for companies to disclose what your pads are made of.

We believe it's time for change.

Join the movement.

We’re here to make conscious living so easy it becomes subconscious.
One of the easiest switches you’ll ever make.

Make the switch